Broken Ladder At The Canadian Produce Marketing Association Conference & Trade Show - Vancouver
by Rand Green | April 19, 2018
BC Tree Fruits in Kelowna, British Columbia, will feature the cooperative’s hand crafted premium hard ciders, marketed under the broken Ladder brand, at its booth at the Canadian Produce Marketing Association Conference & Trade Show in Vancouver, British Columbia, April 24-26, according to Chris Pollock, marketing manager.
Show visitors will have the opportunity to sample the craft ciders at happy hours between 3-5 p.m. on Wednesday and between 2-4 p.m. on Thursday.
BC Tree Fruits offers the ciders in three flavors: apples, apples infused with hops, and pears and peaches. The ciders are made “from 100 percent BC fruit picked from our own orchards and crushed in our own mill” and are “as traditional as the sixteen-foot ladders we climb at harvest time,” states the company website. “Each of our ciders is crisp, clean and pure, with no artificial flavors, added water or sugar. And each one is masterfully crafted to bring out the pure taste of our Okanagan fruit.”
The ciders come in tall cans as well as one-liter and two-liter growlers. They are made by BC Tree Fruits Cider Co., which is owned and operated by the BC Tree Fruits cooperative.
Pollock told The Produce News March 29 that BC Tree Fruit will have a new booth at this year’s show after having used the same booth for the past six or seven years.
Another attraction at BC Tree Fruit’s booth, Pollock said, will be the appearance of Kelowna’s own Olympic gold medalist Kelsey Serwa who brought home the gold in women’s ski cross from the winter games in Pyeongchang in January after having earned a silver medal in Sochi four years earlier.
The booth will also highlight, of course, the fresh apples and other fruits for which BC Tree fruits and the Okanogan are famous.
BC Tree Fruits, which was formed in 1936, markets more than a dozen varieties of apples as well as pears, cherries, apricots, prune plums, blueberries and grapes grown in the Okanogan by some 500 growers. Pollock said he expects the 2018 shipping season to begin with the cherry harvest around late June or early July with a projected crop of about 12 million lugs, which is the same as last year’s estimate but, if realized, would be an increase over the actual 2017 harvest.