BC Tree Fruits has a strong reputation locally and internationally. Naturally the produce brand equity influenced the logo design for the Cider Company. Adapting the BC Tree Fruits leaf into the new line of business was a strategic move. “The iconic leaf is a sign of BC grown quality and we want our existing fresh fruit customers to be able to easily identify our cider,” says Chris Pollock, Marketing Manager at BC Tree Fruits. The cider hits shelves in British Columbia April 1 with plans to expand across Canada over the next year.